In order to achieve
its mission, the Western States Tourism Policy Council encourages
tourism goals which:
- enhance the experience of the visitors
to the region;
- support the economic and political
viability of tourism interests and communities which serve these
- protect the natural, cultural and
historic resources which serve as the foundation for travel; and
- respect the needs and values of
those people who live in the West.
More specifically, the Western States
Tourism Policy Council maintains that it is in the best interest
of the citizens of the West to:
- Optimize the contributions of tourism
to economic prosperity and full employment.
- Make tourism universally accessible
and ensure that present and future generations are afforded adequate
tourism and recreation resources.
- Contribute to personal growth,
health, education and intercultural appreciation of the western
states' geography, natural and human resources, history and ethnicity.
- Encourage the entry of international
visitors by positioning the western states as a major international
destination, in order to enhance understanding and goodwill.
- Promote quality, integrity, authenticity,
and reliability in all tourism and tourism-related visitor services.
- Preserve the historical, natural,
and cultural foundations as part of the western states' development,
and insure future generations an opportunity to appreciate and
enjoy the West's rich heritage.
- Ensure the compatibility of tourism
with other western states' interests and values.
- Encourage the development, collection,
analysis and dissemination of data to measure accurately the economic
and social impact of tourism to and within the western states
in order to facilitate planning, marketing and management in the
public and private sectors.
- Harmonize, to the maximum extent
possible, all government activities in support of tourism with
the needs of the general public and the tourism industry.