is a complex and often confusing world. No one organization or company
knows it all or does it all. However, a good first step to being successful
in seafood marketing is to understand what it means to market products,
the structure and expectations within the seafood market, and the organizations
in Alaska that work in the marketing world.
of individual and organizational activities that facilitate and expedite
satisfying exchange relationships in a dynamic environment through
the creation, distribution, promotion, and pricing of goods, services
This definition lays
out broad parameters to look at marketing. This web site intent is
to provide a number of examples and helpful tools to make sense of
this complex side of business.