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Seafood Marketing
State of Alaska > Commerce > DED > Seafood Home  > Seafood Marketing  > Presentation  > Distribution
 

This segment of the workshop was presented by Quentin Fong.

For further information, please contact him at:
Mr. Quentin Fong,
Marketing Specialist
Kodiak Fishery Industrial Technology Center and Marine Advisory Program
907-486-1516
qfong@sfos.uaf.edu


 

The Distribution Channel
 

The Food System

The Food System

Classical Views of Marketing Intermediaries

"Trade is only suitable for those weakest in the body and unfit for any other work"         – Plato

"All retail dealing may be described as dishonest...for the dealer will gain nothing except by profuse lying and nothing is more disgraceful than untruthful huckstering"          – Cicero

Examples of Marketing Channels

Examples of Marketing Channels

Functions of Marketing Intermediaries

  • Inventory Holding
  • Risk Bearing
  • Assortment Building

Role of a Distributor A

Role of a Distributor A

Role of a Distributor B

Role of a Distributor B