Building our brand
are our barriers?
are the unique attributes of our product?
attributes could we create that would add value to
should we call it?
should the name and logo say about the product?
you build your brand, you need to address a number of
your barriers. For instance, if a producer wants
to build his brand around high quality and the product
typically has horrible quality, that producer will either
need to rethink the branding strategy or change the
way the fish is handled. Failure to do either will result
in lost business.
sure to understand how your product is unique from others
and build those branding messages around those attributes.
If the fish is extremely red, make that a big deal.
If it holds up better in the oven than the skillet,
emphasize cooking methods.
yourself if there are things about the product that
may go unnoticed without finessing them out in a brand
message. For instance, can we make people feel good
about buying our product. Perhaps we can say the producers
are Mom and Pop businesses and eating this salmon helps
a name and logo are important ways to create an
impression on the consumer.