Seafood Marketing Institute
the worldwide consumption of Alaska Seafood and promote the quality
and superiority of Alaska seafood products."
Seafood Marketing Institute (ASMI) is dedicated to promoting
Alaska seafood as healthy, tasty, and accessible at mealtime. ASMI
uses three distinct marketing programs aimed at retail, food service,
and exports. The former two arms work in U.S. markets while the export
arm focuses on markets in the EU, Australia, China, Japan and Taiwan.
In-store/restaurant promotions, supermarket retail displays, and
restaurant promotional assistance are some of the ways in which ASMI
markets Alaska seafood.